Communications Strategy 2022-2025

The Nillumbik Shire Council Communications Strategy 2022-2025 continues our commitment to place our community at the centre of everything we do.

The Strategy provides a robust framework to guide Council in its central aim of keeping our community connected to, and informed about, our programs, services and decisions in ways that are relevant and wide-reaching.

Our three focus areas are:

The Strategy is guided by the following four pillars

Use communication to enhance our transparency about why we’ve made decisions and taken actions.

Enhance the Nillumbik identity by embedding a strong visual presence and consistent and engaging messaging.

Improve our digital presence with more engaging content tailored to audiences on those channels.

Build Council capacity to clearly communicate and champion Council priorities to our community and other stakeholders.